CSR approach
The Baie de Quiberon Intermunicipal Tourism Office is committed to promoting more responsible, sustainable tourism that respects the local area on a daily basis.
This commitment is reflected in a Corporate Social Responsibility (CSR) approach that is integrated into all our activities, both in our internal operations and in our support for our partners and local businesses.
Our approach is specifically aligned with the criteria associated with the certifications and classifications listed below, with the goal of sustainably improving our practices and collectively contributing to a form of tourism that balances a high-quality visitor experience, environmental preservation, and social responsibility.
View the company’s CSR strategy
5 Pillars to Give Our Region Room to Breathe
Destination of Excellence: Strengthening Our CSR Commitments
The Baie de Quiberon Intermunicipal Tourism Office is structuring its CSR approach based in particular on the “Destination of Excellence” framework, as part of its ongoing certification process for 2026.
This framework guides the implementation of concrete actions to reduce the organization’s environmental impact, improve its internal practices, and contribute to more responsible tourism in the region.
Accueil Vélo: 6 Tourist Information Offices Certified
The tourist information offices in Auray, Étel, Erdeven, Plouharnel, Saint-Pierre Quiberon, and Quiberon have held the Accueil Vélo certification since 2025.
This certification guarantees a warm welcome and services tailored to cyclists, including practical information, equipment, and advice on routes. This initiative demonstrates the organization’s commitment to promoting active transportation and enhancing the region’s long-term appeal.
Green Destination: A Collective Initiative at the Departmental Level
The Morbihan Department, spearheaded by Morbihan Tourisme, was awarded the Green Destinations certification in 2026, an international recognition for sustainable tourism. This initiative is based on environmental, social, economic, and cultural criteria and is part of a commitment to continuous improvement.
As a major destination in the department, the Quiberon Bay region has joined this collective effort to highlight the initiatives underway in the area and to advance practices that promote more responsible tourism—one that respects local resources, residents, and the region’s identity.
Category I Classification: A Mark of Quality
Ranked in Category I, the Auray Carnac Quiberon Tourism Office is committed to ensuring a high standard of hospitality and services throughout the region.
This classification is based on strict requirements: a stronger presence in local communities, high-quality in-person and digital hospitality, structured promotion of the destination, engagement with local stakeholders, marketing of tourism offerings, and monitoring of reliable data.
This classification reflects the organization’s commitment to providing an excellent service to visitors, while supporting tourism professionals and the region’s tourism development toward sustainable tourism that respects the environment.